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The Coach (Paves the way toward future goals) Therapy focuses on healing the past, and coaches recognize the need, they refer their clients to therapists or psychiatrists. Coaching anchors the client into the present moment and paves the way to your client’s future goals and aspirations. If we consider a scale of wellness from -2 (suffering) to +5 (flourishing), a therapist’s job is to bring a patient from -2 (suffering) to 0 (neutral), while the goal of a coach is to move with a client from +2 (status quo) to +5 (flourishing). Unconscious conditions, limiting beliefs, and unhealthy patterns are always present in any challenge, but rather than digging into their past for solutions, coaches guide their clients toward accepting the way things are and co-creating strategies for moving forward.

The Coach’s Role in Change As an agent of change, the coach gently helps their client navigate forward through the phases of change to help them establish the new identity rather than regressing into the old identity. At no point does the coach decide what needs to change or how to change it—the client is the expert in their own life, and the coach is there to partner with them to keep them moving in the right direction.